We put your business in front of thousands of warm leads on Reddit in weeks.

An established online poker operator running US-friendly cash games and tournament series. The average depositing player was worth about $840 over their lifetime, and the research path was long. Players spend a couple weeks reading reviews before they fund an account. The client was burning $90K a month between affiliate networks and PPC. Every Reddit thread for "best online poker site" had two competitors locked into the top comment. Affiliate spam had killed trust on those networks years ago, so when serious players wanted real opinions they went straight to r/poker. Our client wasn't in a single one of those threads.

Going in, we knew this would be hard. Poker subs ban brand mentions on sight: mods kick accounts within hours of a soft plug, and the audience downvotes anything that reads like an affiliate post. The brand also had years of "rigged" and "won't pay me out" threads sitting on Reddit, and we had to deal with those directly rather than tiptoe around them. On top of all of that, the client had already burned themselves twice trying to post in-house, so a third ban meant we were done.

The job here was reputation repair as much as recommendation. The angle: prove things in public that the rest of the industry won't. Withdrawal timelines with screenshots. Audit results, unredacted. Customer journeys posted with the ugly parts left in. Here's how the work broke down:

The original 9 placements still rank on page 1. The support account is at 16,200 karma now, getting tagged into "trusted online poker site" threads weekly. New depositors tied to Reddit (tracked via UTM plus the branded search lift) crossed 380 a month, which made Reddit the most profitable acquisition channel the brand had, running 3.7x ahead of the runner-up. The client cut affiliate spend by 45% and rolled the budget into more Reddit work.

A direct-to-consumer pet furniture brand on Shopify selling design-led cat trees and dog crates priced 4–6x what the Amazon equivalents go for. Paid ads had hit a ceiling on CAC, and every "best modern cat tree" thread on Reddit had the same two incumbents locked into the top comment. The client wasn't in any of those threads.

Pet subs are skeptical of any branded post. Mods will pull anything that reads like marketing, and the audience downvotes shills hard. The brand had also banned itself twice already from earlier in-house posting attempts, so the runway for a third strike was zero. The average order sat at $340 and the founder didn't want anything close to a hard-sell tone, which would have killed the brand on Reddit anyway.

The whole job was exposure. The product was strong; the brand just needed real customers to see it set up in other people's homes. We rebuilt the brand's Reddit presence from scratch, around actual owners, photos of the furniture in their living rooms, and category-relevant participation before any recommendation went out. The work ran in three pieces:

Reddit became the brand's largest organic acquisition channel by traffic and by profit. Revenue tied to Reddit (tracked via UTM and branded search lift) settled around $68K a month at a 64% margin. The original 11 placement threads were still driving qualified traffic at the six-month mark, and the brand launched two new products based on feedback pulled directly from those threads.

A bootstrapped consumer app in the AI photo generation space. The average order was around $89. Paid-ad costs had jumped 47% year-over-year and the founder was watching runway compress fast. Every "is [category] worth it?" thread on Reddit had one of four competitors locked into the top comment, and any newer brand that tried to show up got buried under suspiciously fast downvotes. The product was good. Reddit had no idea it existed.

A few things made this hard. The most relevant subs are hostile to brand mentions, with mods banning accounts within hours of a single soft plug. The category itself is polarizing in roughly 30% of threads, which meant leading with the verification / legitimacy angle on every comment. The bigger issue was the competition: every time the brand had tried to comment in-house, the comment was at -20 within an hour thanks to coordinated downvote brigades clearly run by competing tools. The founder was also bootstrapped with limited runway. We had 90 days to make the channel work, or we were back to paid-only.

The only angle that survives Reddit's BS detector here is real users showing their before/afters and explaining why the output passed. We also had to win the first-15-minute race on every comment, because that's when the competitors were brigading us. Land the first few upvotes and you steer the whole thread; miss the window and you're at -10 and invisible. The work ran in three pieces:

Reddit became the most efficient acquisition channel the brand had by profit: 25% of revenue by month 3, 34% by month 6. Revenue tied to Reddit (via UTM and branded search lift) settled around $18.6K a month at a 78% margin. The original 14 placement threads were still driving qualified traffic 7 months later, with several ranking #1 on Google for category purchase queries. Competitor brigades eventually stopped showing up. By month 4 the brand's comments were sticking with no defensive engagement needed. The brand hit profitability in month 4 and rolled the new revenue into scaling Reddit further.